“Eyes are the windows to your soul,” Reema says, ” but it’s your brows that tell the world what you’re really thinking.”
And Reema lives to create the products that empower women to tell their stories.
During the pandemic, when all her brow salons were forced to closed Reema made it her mission to help clients learn how to take their brow shaping into “their own hands” – creating a go-to library of online brow tutorials.
Famous for her all-in-one brow kits, her signature DIY BROW KIT COLLECTION has become a leader in the DIY beauty revolution!
“Brow jobs shouldn’t be intimidating. I’d like everyone to learn to be their own arch queen.”
Women go to great pains for a perfect brow – brushing, plucking, waxing, trimming, cutting, and shaping through blood sweat, and tears. All small tortures that can irritate and damage women’s natural beauty.
Threading – the oldest and most natural art handed down through generations of Indian cultures is the gentlest of all.
Reema Khan fell in love with the art of threading alongside her mother and aunties in Hyderabad, India when she was a little girl. When her IT employer went bust in 2001 she turned back to her first love and true talent — Threading. She maxed out her credit cards, borrowed $30,000 and opened up a. little studio on the south side of Chicago. “I was known as the Brow Girl!”
She was all in. And a well-deserved miracle happened.
“The threading word spread quickly, “ Reema says, “People realized that shaping their brows gave them an instant eye lift!. It opened up their eyes, accentuated their cheekbones. Their faces looked completely transformed.”
By 2018, Reema’s brow threading enterprise had expanded to the chain of seventy-five Shapes Brow Bars with 550 employees. She now has one million regular customers. Eight spas. A full range of beauty products, selling more than 2 million units a year. Reema also built and now leads a community of women helping women.
As a woman-owned and operated business, Brow Bar by Reema is a great supporter of all women and has trained and employed thousands of beauty technicians. Along the way she even fought and changed rigid state laws and red tape for her employees to earn the right to work in her salons as specifically trained beauty technicians in the art of threading. “The. states could not deny licenses for something they could not teach.”
To raise awareness and funds for survivors of domestic violence, Reema set a world record by threading 53 pairs of eyebrows in one hour May 21, 2016, beating the old record in the first 12 minutes, replacing it in the Guinness book of world records.
Today, Reema’s philanthropy is part of a daily commitment with her “Everyone is BeYOUtiful: Women Empowerment Initiative” donating up to 10 percent of all Brow Bar by Reema net sales to support local and worldwide organizations to assist survivors of domestic and emotional violence
“Our charity’s aim is to build a community of women helping women. I want people to know that when they buy Brow Bar by Reema product it has a cause and a purpose, having been blessed to do what I love the most!”